Try Tabbly for Free! Get 1 Hour Free credits Create Free Account Now


ESC

What are you looking for?

Newsletter image

Subscribe to our Newsletter

Join 10k+ people to get notified about new posts, news and updates.

Do not worry we don't spam!

Shopping cart

Your favorites

You have not yet added any recipe to your favorites list.

Browse recipes

Schedule your 15-minute demo now

We’ll tailor your demo to your immediate needs and answer all your questions. Get ready to see how it works!

How to Train and Manage Staff for an AI Calling Agency?

Building a successful AI calling agency requires more than just advanced technology—it demands a talented, well-trained team capable of deploying, managing, and optimizing voice AI solutions for clients. While platforms like Tabbly.io provide the technical infrastructure at just $0.034 per minute (including speech-to-text, text-to-speech, and LLM capabilities), your team's expertise determines whether clients achieve transformative results or merely adequate implementations.

The challenge? AI voice calling is an emerging field where traditional call center experience, AI knowledge, and conversation design expertise must converge. Most agencies struggle to find ready-made talent with this unique skill combination, making staff training and management absolutely critical to agency success.

This comprehensive guide reveals how to build, train, and manage a world-class team for your AI calling agency—from hiring the right people to developing systematic training programs that create experts in conversational AI deployment.

Signup on Tabbly.io


Understanding the Unique Staffing Needs of AI Calling Agencies

Before diving into training strategies, it's essential to recognize what makes AI calling agency staffing different from traditional customer service or technology companies.

The AI Calling Agency Team Structure

A well-rounded AI voice calling agency typically needs several distinct roles:

Conversation Designers: Specialists who architect natural dialogue flows, craft AI responses, and ensure voice agents handle conversations smoothly. They combine linguistic expertise with understanding of AI capabilities and customer psychology.

AI Implementation Specialists: Technical team members who configure AI voice calling systems, integrate with client CRMs and databases, customize voice agents using platforms like Tabbly.io, and troubleshoot technical issues.

Campaign Managers: Professionals who oversee client AI calling campaigns, analyze performance metrics, optimize conversation flows based on results, and coordinate between clients and technical teams.

Voice Performance Analysts: Data-focused individuals who monitor call analytics, identify patterns in AI voice agent performance, recommend improvements based on quantitative insights, and generate client reports.

Client Success Managers: Relationship-oriented team members who serve as primary client contacts, understand business objectives, translate client needs into technical requirements, and ensure satisfaction with AI voice calling services.

Sales and Business Development: Team members who acquire new clients, understand prospect pain points, demonstrate AI calling capabilities, and close deals for your agency.

The exact team composition depends on your agency size and service model. Small AI calling agencies might have individuals wearing multiple hats, while larger operations can afford specialized roles. Regardless of size, everyone needs foundational knowledge of how AI voice calling works and the business value it delivers.


Hiring the Right Talent for Your AI Voice Calling Agency

Your training program's effectiveness depends significantly on hiring candidates with the right foundational attributes.

Essential Qualities to Seek

Technical Curiosity Without Requiring Deep Engineering Skills: Look for people fascinated by AI and technology who can learn systems quickly, even if they lack formal computer science backgrounds. When partnering with platforms like Tabbly.io, deep coding expertise becomes less critical than ability to understand AI concepts and navigate dashboards effectively.

Communication Excellence: AI calling is fundamentally about conversations. Your team needs exceptional written and verbal communication skills to design effective dialogue flows, explain concepts to clients, and collaborate internally.

Analytical Thinking: Success in voice AI requires systematically analyzing call data, identifying improvement opportunities, forming hypotheses about what changes will enhance performance, and measuring results objectively.

Customer-Centric Mindset: Team members must genuinely care about solving client problems and improving end-user experiences. Technical skills without customer focus leads to implementations that work mechanically but fail to delight users.

Adaptability and Learning Agility: The AI voice calling field evolves rapidly. Hire people who embrace change, learn continuously, and thrive in environments where best practices are still emerging rather than established.

Problem-Solving Orientation: AI implementations rarely go perfectly on the first try. You need team members who view challenges as puzzles to solve rather than obstacles that frustrate them.

Where to Find AI Calling Agency Talent

Recent Graduates in Linguistics, Communication, or HCI: These individuals understand conversation dynamics and user experience but may lack AI exposure, making them perfect for training into conversation designers.

Former Call Center Supervisors or Quality Analysts: They deeply understand customer service conversations and can transition that knowledge to designing AI voice agents, especially when trained on AI capabilities.

Junior Data Analysts: People with basic analytics skills who want to specialize can become excellent voice performance analysts with proper AI calling training.

Career Changers from Customer Service: Individuals seeking to move from frontline customer service to more strategic roles often make motivated AI calling agency team members when given proper training.

Tech-Savvy Sales Professionals: Those who've sold SaaS or technology solutions can transition to AI calling agency sales roles with training on voice AI specifics.

Don't over-index on finding people who already know AI calling—that talent pool is tiny. Instead, hire for foundational qualities and invest in comprehensive training using platforms like Tabbly.io as your technical backbone.


Developing a Comprehensive Onboarding Program

First impressions matter. A structured onboarding program ensures new AI calling agency team members gain essential knowledge systematically rather than haphazardly picking up information over months.

Week 1: Foundations of AI Voice Calling

AI Calling Fundamentals: Start with the basics—what is an AI voice agent, how do conversational AI systems work, what's the difference between rule-based and AI-powered approaches, and what makes modern voice AI capable of natural conversations.

Industry and Use Case Overview: Expose new hires to the industries your AI calling agency serves and common use cases (appointment scheduling, lead qualification, customer support, payment reminders). Show them how AI voice calling solves real business problems.

Tabbly.io Platform Orientation: Since your agency's technical foundation relies on Tabbly.io's infrastructure, give thorough training on navigating the dashboard, understanding available features (speech-to-text, text-to-speech, LLM integration), and basic system navigation.

Listening to AI Calling Examples: Nothing teaches like examples. Have new hires listen to 50-100 actual AI voice agent calls across different industries and scenarios, discussing what works well and what could improve.

Client Perspective Exercise: Help team members understand the client viewpoint by role-playing a business owner deciding whether to implement AI calling, surfacing common concerns and questions prospects have.

Week 2: Technical Skills Development

Conversation Design Basics: Teach fundamental principles of designing effective dialogue flows—how to handle different user responses, when to transfer to humans, how to maintain natural conversation rhythm, and techniques for handling confusion or frustration.

Using Tabbly.io for Implementation: Provide hands-on training in creating basic AI voice agents using Tabbly.io's platform. Have each team member build a simple appointment scheduling agent from scratch, experiencing the complete implementation process.

Integration Fundamentals: Explain how AI calling systems integrate with CRMs, calendars, databases, and other business systems. Even non-technical roles benefit from understanding these connections.

Quality Assurance Procedures: Train team members on listening to calls systematically, identifying issues, evaluating conversation quality, and documenting feedback for improvement.

Analytics and Metrics: Introduce key performance indicators for AI voice calling campaigns (completion rate, transfer rate, customer satisfaction, resolution rate) and how to access these metrics in Tabbly.io's dashboard.

Week 3-4: Applied Learning and Specialization

Shadowing Experienced Team Members: Pair new hires with veterans for real client work, allowing them to observe experienced professionals handle implementation challenges, client communication, and optimization decisions.

Practice Projects: Assign each new team member a practice project—creating an AI calling solution for a fictional client with specific requirements. Review their work, provide detailed feedback, and discuss alternative approaches.

Role-Specific Deep Dives: Begin specialized training based on their designated role (conversation design, campaign management, technical implementation, client success). This targeted training develops expertise in their primary responsibility area.

Client Communication Training: Practice explaining AI voice calling concepts to non-technical clients, handling objections, setting appropriate expectations, and communicating results effectively.

Problem-Solving Scenarios: Present common challenges AI calling agencies face (low completion rates, customer confusion, integration issues) and work through solution approaches as a team.

This structured four-week onboarding creates a solid foundation. Team members complete it with practical knowledge of AI voice calling, hands-on experience with your technology stack, and readiness to contribute to client projects under supervision.

Signup on Tabbly.io


Ongoing Training and Skill Development

Initial onboarding is just the beginning. The AI calling field evolves rapidly, requiring continuous learning to maintain expertise and deliver cutting-edge solutions.

Monthly Learning Sessions

Technology Updates: When Tabbly.io releases new features or capabilities, conduct training sessions ensuring everyone understands what's new and how it benefits clients. Stay current on AI voice calling technology trends broadly, not just your platform.

Conversation Design Workshops: Regularly practice designing dialogue flows for new scenarios. Present challenging use cases and workshop solutions collectively, learning from different perspectives and approaches.

Case Study Reviews: Analyze your own client implementations—both successes and struggles. Discuss what worked, what didn't, and what you'd do differently. This practice-based learning is invaluable.

Industry Deep Dives: Periodically focus on specific industries, studying their unique challenges, regulations, customer expectations, and how AI calling solutions address their needs.

Competitive Analysis: Review what other AI voice calling providers offer, understanding their strengths and positioning, not to copy but to ensure your agency stays competitive.

AI-Powered Training Simulations

Modern AI calling agencies should practice what they preach by using AI for internal training. AI-powered role-play simulations allow team members to practice customer conversations without real stakes.

Conversation Design Practice: Use AI simulation tools where team members can test different dialogue approaches, experiencing how various phrasings and response patterns feel in real conversation flow.

Client Interaction Simulations: Practice sales conversations, implementation discussions, and troubleshooting sessions with AI role-play partners that respond like actual clients, building confidence before real interactions.

Objection Handling Training: Simulate common client concerns ("Won't customers hate talking to AI?" "What if it makes mistakes?") allowing team members to practice responses until they're comfortable and persuasive.

Technical Troubleshooting Scenarios: Create simulated problem-solving exercises where team members diagnose and resolve AI calling issues, developing their analytical and technical problem-solving skills.

These AI-powered training methods provide unlimited practice opportunities at minimal cost, allowing team members to make mistakes privately and build expertise systematically.

Certification and Advancement Paths

Create internal certification levels that recognize growing expertise and motivate continuous improvement:

AI Calling Foundations Certification: Basic certification covering AI voice calling fundamentals, Tabbly.io platform basics, conversation design principles, and client communication. Required for all team members.

Conversation Design Specialist: Advanced certification focused on sophisticated dialogue architecture, handling complex scenarios, optimizing for specific industries, and creating exceptional user experiences.

Technical Implementation Expert: Certification for deep technical knowledge—advanced Tabbly.io features, complex integrations, troubleshooting difficult issues, and custom development when needed.

Campaign Optimization Analyst: Certification focused on data analysis, A/B testing methodology, performance optimization, and translating analytics into actionable improvements.

Client Success Professional: Certification covering advanced client management, expectation setting, project management for AI calling implementations, and relationship building.

Tie certifications to advancement opportunities, compensation increases, or special projects. This creates clear career progression within your AI calling agency, improving retention and motivation.

External Learning Resources

Encourage and support team learning beyond internal training:

AI and ML Courses: Sponsor relevant courses on platforms like Coursera, Udacity, or LinkedIn Learning covering AI fundamentals, natural language processing, or machine learning basics.

Conversation Design Resources: Support learning from conversation design experts through books, courses, or conferences focused on voice user interface design and conversational AI.

Industry Certifications: For roles touching customer service or sales, relevant certifications (like COPC Customer Service, Salesforce, or HubSpot) add valuable credentials.

Conference Attendance: Send team members to AI, customer experience, or industry-specific conferences where they can learn from experts, see emerging trends, and network with peers.

Lunch-and-Learn Knowledge Sharing: Create a culture where team members who learn something valuable share it with others, multiplying the impact of individual learning initiatives.


Implementing Effective Performance Management

Managing an AI calling agency team requires balancing quantitative metrics with qualitative assessment of decision-making, creativity, and client relationship quality.

Key Performance Indicators by Role

Conversation Designers:

  • Quality of dialogue flows (measured through user completion rates, satisfaction scores)
  • Time to create new voice agent implementations
  • Iteration speed when optimizing existing agents
  • Client feedback on conversation naturalness

Campaign Managers:

  • Number of successful campaigns launched
  • Average campaign performance improvement over time
  • Client satisfaction scores
  • Ability to meet project deadlines

Technical Implementation Specialists:

  • Speed of AI calling system deployments
  • Integration success rate
  • Resolution time for technical issues
  • System uptime and reliability

Voice Performance Analysts:

  • Quality and actionability of insights generated
  • Accuracy of performance predictions
  • Impact of recommended optimizations
  • Clarity of client reports

Client Success Managers:

  • Client retention rate
  • Net promoter score from clients
  • Upsell and expansion revenue
  • Number of client referrals generated

Avoid over-reliance on quantitative metrics alone. The best AI calling implementations require creativity, nuanced judgment, and relationship skills that numbers don't fully capture.

Regular Performance Reviews

Weekly One-on-Ones: Brief check-ins where team members discuss current projects, challenges they're facing, questions about AI voice calling strategies, and any support they need. These shouldn't be formal evaluations but genuine conversations.

Monthly Performance Discussions: More structured reviews examining metrics, project outcomes, skill development progress, and goal setting for the coming month.

Quarterly Development Planning: In-depth sessions focused on career growth, identifying skill gaps, planning training initiatives, discussing advancement opportunities within the AI calling agency.

360-Degree Feedback: Periodically gather feedback from peers, clients, and direct reports (where applicable) to provide well-rounded performance perspective.

Performance Improvement Approaches

When team members struggle, take a systematic approach to improvement:

Diagnose Root Causes: Is the issue knowledge gaps, lack of practice, unclear expectations, personal challenges, or role misfit? Understanding the true problem is essential before implementing solutions.

Create Specific Development Plans: Rather than vague directives to "improve," create concrete plans: "Complete 10 practice conversation designs with feedback," "Shadow Maria on three client calls," "Take the advanced Tabbly.io training module."

Provide Additional Resources: Sometimes struggling team members simply need more support—additional training time, mentorship from senior staff, access to learning resources, or tools that make their work easier.

Set Clear Improvement Milestones: Define specific, measurable improvements expected within defined timeframes, making expectations transparent and progress trackable.

Consider Role Adjustments: Sometimes talented people are simply in the wrong role. Someone struggling with technical implementation might excel at client success, and vice versa.

Signup on Tabbly.io


Managing Remote and Distributed AI Calling Teams

Many AI voice calling agencies operate with remote or distributed teams, creating unique management challenges.

Communication and Collaboration Tools

Project Management Platform: Use tools like Asana, Monday, or Trello to track client projects, assign tasks, monitor progress, and maintain visibility across the team.

Real-Time Communication: Slack or Microsoft Teams for quick questions, updates, and casual team interaction that maintains connection despite physical distance.

Video Conferencing: Regular video calls (Zoom, Google Meet) for team meetings, training sessions, client calls, and one-on-ones. Video maintains human connection better than audio-only.

Knowledge Base: Maintain a comprehensive internal wiki documenting processes, best practices, Tabbly.io usage guidelines, client-specific information, and answers to common questions.

Screen Recording Tools: Loom or similar tools let team members create quick video explanations of processes, problem solutions, or feedback on work, enhancing asynchronous communication.

Building Team Culture Remotely

Regular Team Meetings: Weekly all-hands where everyone shares updates, celebrates wins, discusses challenges, and maintains connection to the broader AI calling agency mission.

Virtual Social Activities: Occasional informal gatherings—virtual coffee chats, online games, book clubs—that let team members connect personally, not just professionally.

Recognition Programs: Publicly celebrate achievements in team channels—successful implementations, client praise, certifications earned, innovative solutions to problems.

Transparent Communication: In remote environments, over-communicate. Share company updates, strategic decisions, and reasoning behind choices to maintain trust and alignment.

Asynchronous Work Respect: Recognize that distributed teams may work different hours. Design processes that don't require everyone online simultaneously, respecting personal schedules and time zones.

Monitoring Performance Without Micromanaging

Remote work requires trusting team members to manage their time effectively while ensuring accountability:

Focus on Outcomes, Not Activity: Measure success by results (successful implementations, client satisfaction, campaign performance) rather than hours logged or constant availability.

Regular Check-Ins Without Surveillance: Structured check-ins provide visibility into progress without invasive monitoring tools that damage trust and morale.

Clear Deliverables and Deadlines: Remove ambiguity about what's expected and when, allowing team members to organize their work autonomously.

Asynchronous Updates: Daily or weekly written updates where team members share progress, blockers, and plans create visibility without requiring real-time availability.

Trust as Default: Assume team members are working effectively unless evidence suggests otherwise, rather than treating everyone as potential slackers who need constant supervision.


Creating a Culture of Excellence in AI Voice Calling

The best AI calling agencies develop distinctive cultures that attract top talent and consistently deliver exceptional client results.

Emphasize Continuous Learning

Position your agency as a place where people become AI calling experts through constant learning and improvement. Celebrate learning milestones, share interesting articles or research about conversational AI, and create time for exploration and experimentation with new voice AI techniques.

Encourage Experimentation and Innovation

AI voice calling is still evolving, meaning best practices aren't fully established. Create space for team members to test new approaches, even if they sometimes fail. Innovation happens when people feel safe trying things that might not work.

Maintain High Standards with Supportive Coaching

Demand excellence in AI calling implementations—natural conversations, high completion rates, delighted clients—while providing the training, feedback, and resources that make excellence achievable. High standards without support creates stress; support without standards creates mediocrity.

Foster Collaboration Over Competition

Structure incentives and recognition to encourage team members to help each other rather than compete. The complexity of AI voice calling means collaborative teams consistently outperform brilliant individuals working in isolation.

Connect Work to Impact

Regularly share stories of how your AI calling solutions helped clients—costs reduced, customer satisfaction improved, employee time freed for more meaningful work. When team members understand their work's real-world impact, motivation and quality naturally improve.

Prioritize Work-Life Balance

AI calling agency work can be demanding. Protect team members from burnout by respecting boundaries, encouraging time off, avoiding crisis-driven culture, and modeling healthy work habits from leadership.

Signup on Tabbly.io


Leveraging Tabbly.io for Team Efficiency

Your partnership with Tabbly.io doesn't just provide technical infrastructure—it's a force multiplier for team productivity and effectiveness.

Streamlined Implementation Process

Tabbly.io's end-to-end platform (speech-to-text, text-to-speech, LLM, dashboard) at $0.034 per minute means your team doesn't waste time integrating multiple vendors or managing complex technical infrastructure. This efficiency allows them to focus on high-value activities: understanding client needs, designing optimal conversation flows, and delivering exceptional results.

Reduced Technical Complexity

When technical implementation is straightforward, you can hire for conversation design and client management skills rather than requiring deep technical expertise. This expands your talent pool and allows team members to focus on the strategic and creative aspects of AI voice calling.

Comprehensive Dashboard for Management

Tabbly.io's management dashboard provides visibility into all AI calling campaigns, making it easy for team leads to monitor performance, identify issues early, and ensure quality across all client implementations without micromanaging individual team members.

Scalability Without Infrastructure Headaches

As your AI calling agency grows, Tabbly.io's platform scales seamlessly without requiring team expansion for infrastructure management. Your team can handle more clients without proportional staff increases, improving profitability.

Ready-to-Deploy AI Agents

Tabbly.io's pre-built AI voice agents for common use cases accelerate implementation speed, allowing your team to customize proven solutions rather than building everything from scratch. This reduces time-to-value for clients and lowers training requirements for new team members.

Learn more on marketing strategies for your AI Calling agency


Handling Common Team Management Challenges

Even well-run AI calling agencies face predictable challenges in team management.

Knowledge Silos

Problem: Critical knowledge lives in individuals' heads rather than documented systems, creating risk when people are unavailable or leave the agency.

Solution: Require documentation of processes, client-specific information, and technical solutions. Use your knowledge base religiously. Schedule regular knowledge-sharing sessions where team members teach each other specialized skills.

Uneven Work Distribution

Problem: Some team members consistently get overloaded while others have capacity, creating burnout and resentment.

Solution: Implement transparent project tracking where everyone can see workload distribution. Proactively rebalance assignments when imbalances emerge. Create clear processes for raising concerns about capacity issues.

Technical Skill Gaps

Problem: Team members lack specific technical capabilities needed for new client requirements or platform updates.

Solution: Maintain current training programs that adapt to evolving needs. Partner with Tabbly.io support for advanced technical questions. Consider hiring specialists for highly technical needs rather than expecting everyone to develop every skill.

Client Communication Challenges

Problem: Team members struggle to explain AI voice calling concepts to non-technical clients, leading to misunderstandings or missed sales opportunities.

Solution: Create standard explanation frameworks and metaphors that work across clients. Practice client communication in training. Record and review actual client calls to improve communication approaches.

Motivation Fluctuations

Problem: Team members lose enthusiasm during slow periods, challenging projects, or when facing repetitive work.

Solution: Rotate assignments to provide variety. Connect daily work to larger agency mission and client impact. Celebrate wins and progress explicitly. Address burnout proactively before it becomes severe.

Signup on Tabbly.io


Measuring Team Effectiveness

Beyond individual performance, assess your overall AI calling agency team's health and effectiveness:

Client Satisfaction Scores: Ultimately, effective teams deliver delighted clients. Track NPS, satisfaction surveys, and retention rates as team effectiveness indicators.

Implementation Quality: Monitor conversation quality, completion rates, and user feedback across all client AI calling deployments to assess consistency of execution.

Team Retention: High voluntary turnover suggests management or cultural issues. Low turnover indicates team members feel valued, challenged appropriately, and committed to the agency.

Speed of Delivery: Track average time from client engagement to AI calling system launch. Efficient, well-trained teams deploy faster without sacrificing quality.

Revenue Per Team Member: As team expertise grows, revenue per person should increase, indicating improved efficiency and ability to handle complex, higher-value projects.

Learning Velocity: Measure how quickly team members complete training, earn certifications, and develop new capabilities. Fast learning indicates good training programs and motivated team.

Innovation Index: Track new approaches, tools, or methodologies your team develops or adopts. Healthy teams continuously improve rather than stagnating with established practices.


Conclusion: Building Your AI Calling Dream Team

The success of your AI calling agency ultimately depends on your team's capability to translate voice AI technology into tangible business value for clients. While platforms like Tabbly.io provide powerful technical foundations at $0.034 per minute for complete speech-to-text, text-to-speech, and LLM infrastructure, it's your team that determines whether implementations delight users or merely function adequately.

Invest heavily in hiring people with the right foundational qualities—communication skills, analytical thinking, customer focus, and learning agility. Develop comprehensive training programs that build AI voice calling expertise systematically, starting with structured onboarding and continuing with ongoing skill development.

Manage performance by combining quantitative metrics with qualitative assessment of decision-making and creativity. Create a culture that values continuous learning, experimentation, collaboration, and connection to impact. Leverage Tabbly.io's comprehensive platform to maximize team efficiency and minimize technical complexity.

Address common challenges proactively—knowledge silos, uneven workload, skill gaps, communication difficulties—before they undermine team effectiveness. Measure not just individual performance but overall team health through client satisfaction, quality consistency, retention, and innovation.

The AI calling industry is still young, meaning agencies that develop the best talent today will dominate the market tomorrow. By systematically building, training, and managing an exceptional team, your AI voice calling agency won't just participate in the voice AI revolution—you'll lead it.

Remember: technology changes rapidly, but the fundamentals of building great teams remain constant. Hire well, train thoroughly, manage supportively, and create an environment where talented people can do their best work. Do this consistently, and your AI calling agency will thrive regardless of how the technology evolves.

Signup on Tabbly.io


Frequently Asked Questions (FAQs)

1. What skills are most important when hiring for an AI calling agency?

The most critical skills for AI calling agency team members include strong communication abilities (both written and verbal), analytical thinking for interpreting call data, customer-centric mindset, technical curiosity without necessarily requiring deep programming knowledge, adaptability to rapidly changing technology, and problem-solving orientation. When using platforms like Tabbly.io, conversation design and client management skills often matter more than hardcore technical capabilities.

2. Do I need to hire people with AI experience for my AI voice calling agency?

Not necessarily. While AI experience is helpful, it's not essential. The AI calling talent pool with direct experience is extremely small, so requiring it dramatically limits your hiring options. Instead, focus on hiring people with strong foundational qualities (communication, analysis, customer focus, learning agility) and invest in comprehensive training. Many successful AI calling agencies train talented people from call center, customer service, linguistics, or sales backgrounds.

3. How long does it take to fully train someone for an AI calling agency role?

Initial onboarding typically takes 3-4 weeks to build foundational knowledge and basic competency. However, becoming truly proficient in AI voice calling usually requires 3-6 months of practical experience working on real client projects with supervision and feedback. Advanced expertise develops over 12-18 months. The key is combining structured training with hands-on experience and continuous learning.

4. What's the typical team structure for an AI calling agency?

Small AI calling agencies (under 10 people) typically have team members wearing multiple hats—perhaps 2-3 conversation designers/implementation specialists, 1-2 campaign managers, and 1-2 client success/sales people. Mid-size agencies (10-30 people) begin specializing roles more—dedicated conversation designers, technical implementation specialists, campaign managers, analysts, client success managers, and sales team. Large agencies (30+ people) can have highly specialized roles with clear career paths within each function.

5. How can I train my team on conversation design for AI voice agents?

Effective conversation design training combines theory and practice. Start with fundamentals: dialogue flow principles, handling user variability, maintaining natural conversation rhythm, and error recovery strategies. Have team members analyze excellent examples of AI voice conversations and problematic ones, identifying what works and what doesn't. Then provide extensive practice designing dialogue flows for different scenarios with detailed feedback. Use AI-powered simulation tools for safe practice environments. Conversation design improves most through iterative practice with expert feedback.

6. Should I hire technical developers for my AI calling agency?

It depends on your service model and partnership strategy. If you're partnering with Tabbly.io (which provides end-to-end infrastructure including STT, TTS, LLM, and dashboard), you often don't need traditional developers. Instead, you need people who can configure systems, design conversations, and manage implementations—skills that don't require coding. However, if you plan to build custom features or complex integrations beyond standard capabilities, having at least one technical developer can be valuable.

7. How do I manage remote teams effectively for an AI calling agency?

Manage remote AI calling teams by focusing on outcomes rather than activity, implementing clear communication tools (Slack, project management software, video conferencing), maintaining regular check-ins without micromanaging, creating comprehensive documentation of processes, building team culture through virtual activities and recognition, and trusting team members to manage their time while holding them accountable for results. Remote teams can be highly effective when managed with transparency and trust.

8. What's a reasonable training budget for an AI calling agency?

Training budgets vary widely based on agency size and growth stage. As a guideline, allocate 3-5% of total personnel costs for training and development. For a team of 10 with average salary of $60,000, this means $18,000-$30,000 annually for training. This covers online courses, conference attendance, certifications, training tools, and dedicated training time (which has opportunity cost). Early-stage agencies should invest more heavily in training as percentage of budget to build expertise quickly.

9. How do I retain top talent in my AI calling agency?

Retain AI calling talent through competitive compensation, clear career advancement paths with internal certifications and promotions, continuous learning opportunities, meaningful work where they see client impact, supportive management that provides regular feedback and coaching, work-life balance protection, recognition of achievements, and involving team members in strategic decisions. The AI calling field is exciting enough that providing growth and impact opportunities often matters more than maximum compensation.

Related to this topic: